Hitachi Enters Cutthroat Consumer Storage Wars

The launch of three new storage machines marks the first products resulting from the company’s acquisition of Fabrik in February 2009. The Japanese company now jumps directly into pricing wars in a cutthroat market that already includes Iomega, Seagate, Toshiba, Synology and Cisco Systems.
– Hitachi Global Storage Technologies, known in the past only for its enterprise storage products, on July 13 launched three new consumer products that puts the company directly into a growing market that already includes Iomega, Seagate, Toshiba, Synology and Cisco Systems.

The launch marks the fi…